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Smit Shah is a strategic marketing and communication professional with experience in business development, corporate communication, and public relations at REC Limited since April 2019. Key responsibilities include media planning, search engine marketing, social media marketing, search engine optimization, public relations, content marketing, internal communications, event management, and analytics. Smit also gained valuable experience as a marketing intern at Maruti Suzuki India Limited, focusing on lead generation and market research, as well as an account planning intern at M&C Saatchi, where market analysis and client communication strategies were developed. Smit holds a PGDM-C in Strategic Marketing and Communication from MICA and a Bachelor of Engineering in Civil Engineering from L.J. Institute of Engineering and Technology.