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Rena Smidt has worked in various roles in the CRM and marketing field since 2016. Rena began their career as a Marketing Intern at Amazon in 2016, followed by a Business Development Manager role at Keyword Hero in 2017. That same year, they also held the role of Marketing Manager e-Commerce at Paperplain GmbH and was an B2C Seller Marketing & Communications Intern at eBay. In 2020, they joined Zalando SE as a Senior CRM Manager and most recently, in 2021, they were appointed as the Head of CRM at rebuy recommerce.

Rena Smidt obtained a Bachelor of Applied Science (Honors) in International Communication from Hanzehogeschool Groningen / Hanze University of Applied Sciences Groningen between 2013 and 2017. From 2015 to 2016, they studied Economics & Marketing at the University of Macau. Rena also attended IGS Aurich West between 2004 and 2013. Rena also holds a Digital-Workshop certification from Google.