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Luis del Barrio is a digital transformation manager at Raona since January 2010, focusing on enabling companies to leverage technological advancements to enhance productivity and competitiveness. With a background in business development and marketing, Luis has also held roles as a digital transformation consultant and marketing & solutions manager at Raona, where responsibilities included developing a solutions portfolio aligned with market trends and increasing customer value through targeted marketing strategies. Prior experience includes business development at Infogroup, managerial responsibilities at Klave Networks, and business development work at NetUSA. Luis holds an MBA from IE Business School and a marketing specialist degree from the University of California, Berkeley.