��������

Ana Laura Altube is a Change Management and Digital Adoption Consultant at Raona since September 2024, specializing in developing and implementing technology adoption strategies and continuous process improvement. Prior to this role, Ana Laura served as Head of Organization at Havanna SA from August 2013 to September 2024, where responsibilities included leading digital transformation initiatives and coordinating projects to meet established goals. Previously, Ana Laura was a Human Resources Business Partner at British American Tobacco from February 2011 to July 2013, focusing on talent management strategies and labor relations. Ana Laura's educational background includes a Master in Agile Methodologies from La Salle BCN, a Master's in Strategic HR Management from Universidad de 'San Andrés', and a Bachelor's degree in Human Resources Administration from Universidad del Salvador.