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Lior Kitain has a diverse work experience in the field of digital marketing. Starting in 2015 at SEM Solutions, they worked as an SEO & PPC Account Manager, overseeing international online betting clients' SEO, PR outreach, and PPC campaigns. In 2016, Lior joined Ranky as a Digital Marketing Specialist, where they managed Google Ads and Facebook Ads accounts for over 20 international clients. Lior also served as an Interim Digital CMO at CityFALCON, overseeing the company's digital marketing operations, including SEO, PPC, and CRO. In 2018, Lior became the Digital Marketing Manager at Seebo, responsible for executing paid and organic B2B marketing efforts. Currently, Lior works at Reason as a Media Performance Lead, managing ROI-driven campaigns for various clients in platforms such as Google Ads, Facebook, LinkedIn, and DV360.

Lior Kitain has a diverse education history, with a focus on business administration, management, and digital marketing. In 2014 and 2015, Lior attended HackerU College, where they pursued studies in digital marketing. Although no degree was specified, this experience provided Lior with a foundation in the field.

Later, from 2023 to 2025, Lior enrolled in the University of Otago, where they obtained a Master of Business Administration (MBA) degree. The degree focused on Business Administration and Management in a general sense, providing Lior with a comprehensive understanding of key concepts and practices.

In addition to formal degrees, Lior has also earned a number of certifications to enhance their knowledge and skills. Lior obtained certifications in various areas such as Corporate Finance, Social and Human Capital Management, Financial Accounting, Inbound Marketing from HubSpot, Google Ads Search, and Google Analytics. These certifications reflect Lior's commitment to continuous learning and professional development in various fields related to business and marketing.