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Nadya Karikova has a strong background in media planning and management. Nadya started their career as a media planner at RosBusinessConsulting in 2003 and worked there until 2005. Nadya then joined TWIGA Communication Group as an account manager from 2005 to 2006. Nadya then worked at MediaGuru as the media planners group head from 2007 to 2009. Nadya continued their career at I.COM (interactive media agency) (OPERA) as a senior media planner from 2011 to 2012. Currently, they are working as a media director at RealWeb Moscow since 2012.

Nadya Karikova attended РГГУ but their degree, field of study, start year, and end year are unknown. Nadya obtained a certification in training for executives from the Business School "Samolov and Samolova" in 2015.