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Sasha Tråp is an experienced product lead currently at Reaktor since January 2022. Previously, Sasha served as a collaboration program author at VITA Accelerator, creating and mentoring a startup-enterprise collaboration program from August 2022 to February 2023. From February 2018 to November 2021, Sasha held a senior associate position at Vertical, which shifted its focus from a startup accelerator to business augmentation. Prior experience includes roles as a senior UX designer at Digitalist Group & Network, UI and concept designer at KoruLab, and freelance media design and production work. Sasha has also contributed as a co-creator and web designer for the TOKAMAK art residency and gained early experience as a web designer at Business-centers "Senator" and as a graphic designer at Central Station. Educational qualifications comprise a master’s degree in New Media from Aalto University, a Bachelor of Fine Arts in Photography and Jewelry Art from Saimaa University of Applied Sciences, and a Bachelor of Technology in Information Science/Systems from Peter the Great St.Petersburg Polytechnic University, among other studies.