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Emilia Vahvelainen currently serves as the Head of Retail at Reaktor, where responsibilities include P&L management and overseeing the development of critical digital products for global retailers with over $1 billion in annual revenue. In past roles, Emilia led Reaktor's growth initiatives in Europe, directed business operations in Sweden, and contributed to strategic design at Woolman as a Principal Consultant and Board Member. Previous experience includes significant positions at Siili Solutions, Avaus Consulting, and Peak Performance, showcasing a robust background in service design, digital transformation, and business consultancy. Emilia Vahvelainen holds a Master of Science in Business Administration from the University of Vaasa, with additional studies at California State University - East Bay.