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Sini Ninkovic is a seasoned professional with extensive experience in technical program management and product development. Currently serving as the Staff Technical Program Manager for Generative AI at BetterUp, Sini oversees significant AI initiatives and technical projects. Prior to this role, Sini was a best-selling author at Untethered, focusing on personal development strategies. Experience includes positions as Product Lead at Human - Professional Growth That Works, Global Product Launch Manager at Apple, and Manager of Product at Lucid Motors, where Sini played pivotal roles in product strategy and execution. Early career experience includes consulting at McKinsey & Company and procurement management at BMW Group, where partnerships and cost-saving initiatives were developed. Sini holds an MBA from the University of California, Berkeley, and degrees in Behavioral Economics from Universität Innsbruck, along with a Full-Stack Developer certification from Le Wagon.