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Shagufta Merchant serves as the Vice President of Digital Operations at ReachLocal India, where a career spanning over a decade has included various leadership roles, starting as a Quality Assurance Manager and progressing to overseeing a team of more than 190 professionals. Responsibilities expanded to include Human Resources Operations, complementing media operations. Previously, Shagufta held positions at Tata AIG General Insurance Company, enhancing tele-marketing processes and generating substantial revenues, as well as management roles at WNS Global Services, playing a key role in transitioning operations from the UK to India. Early career experience includes a sales and marketing manager position at Tour India Tours and Travels Private Limited, achieving profitability within a year. Shagufta's educational background includes an MBA in Marketing and various leadership and management programs from esteemed institutions.