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Rock Bonnell has a long history of professional experience in a variety of roles. Rock began their career in 1977 as a Minister in Arkansas, Maryland, and Michigan, and held various positions in ministry and ministry arts. In 1984, they joined Farrar Network as a Sales Executive and Marketing Director, where they designed advertising, marketing and business plans. In 1990, they moved to Group II Productions as Sales Director, and then to Spicer Productions as an Account Executive/Producer in 1991. In 1992, they joined Strongput, Inc. as Senior VP Marketing/PR, where they were responsible for new product development, packaging, and introduction for a unique fitness product. In 1995, they became Executive Director Marketing/PR for VP Marketing EZGrip, and in 1996 they joined Sports Display as Sales, Sales Management and Training Director. In 2008, they joined Reach Sports Marketing Group as Sales Director, Recruiting Director, and Advertising Sales Rep Needed NJ and NY. Rock also wrote a company profile for Reach Sports Marketing Group in 2009.

Rock Bonnell completed a Certificate in Graphic Arts Sales Foundation from GASF Printing Industries of America in 1983. Rock also earned an MFA in Biblical Studies, Ministry, and Worship from Christ for the Nations Institute between 1974 and 1976. Rock attended Towson State University between 1971 and 1972, but did not receive a degree.