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Jim Daly is a seasoned technology professional with extensive experience in Salesforce development and software engineering. Currently serving as the Chief Salesforce Architect at Reach Financial since January 2016, formerly known as Liberty Lending, Jim has held significant roles including Senior Salesforce Developer at National Debt Relief, LLC from March 2015 to July 2018, and Software Engineering Team Lead at Accenture from August 2014 to March 2015. Jim's career began at Comcast, where positions included Software Engineer and Associate Software Engineer from June 2010 to July 2014. Additionally, Jim gained foundational experience as a Consultant Intern at CGI Federal in June 2009. Jim holds a Bachelor of Science degree in Computer Science from Penn State University, completed in 2010, and graduated from Pequea Valley High School in 2006.