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Khai N. is an experienced Senior UX Researcher currently at REA Group since October 2022, with a solid background in user experience research spanning several notable companies including Willow, WooliesX, and Tabcorp. Khai N. has a Master's Degree in Industrial and Organizational Psychology from Murdoch University and possesses extensive skills in both quantitative and qualitative research methodologies, usability testing, survey design, and data analysis. Proficient in various research tools such as Qualtrics, Lookback, and Google Analytics, Khai N. has contributed to multiple projects focusing on behavioral insights, competitive analysis, and customer satisfaction. With a strong foundation in psychology, Khai N. effectively applies behavioral economics to enhance user experience design and deliver actionable insights to stakeholder teams.