Lance Hayden is a seasoned Digital Strategist with extensive experience in client success, business development, and marketing management. Currently serving as a Digital Strategist at RDA since November 2020, Lance has previously held key positions as a Business Development Manager at Digital Scientists and Client Success Director at Perficient Digital. At Perficient, Lance successfully delivered over $1 million in new sales annually, managed multimillion-dollar projects, and implemented comprehensive digital transformation initiatives for Fortune 500 clients across various industries. With a strong foundation in analytics, content strategy, and personalization, Lance has effectively utilized tools such as Google Analytics and Adobe Analytics, while also overseeing project teams and executing agile methodologies. Earlier professional endeavors also included roles as Marketing Manager at Bluetube and Marketing Consultant at JAM Consulting. Lance holds a BA in Political Science and English from Emory University.
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