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Luiz Felipe (Sorriso) is an experienced design professional with a strong background in product design and user experience. Currently serving as Principal Product Designer and Design Tech Leader at RD Station since June 2018, expertise includes progressive roles in product design and leadership. Previous experience encompasses UX Consulting at receeve, focusing on the redesign of essential product features, UX Design at ATECH, and extensive roles at GSW Software, where contributions spanned UX Design and Marketing Analysis. A co-founder and product designer at Fisco Manager, Luiz Felipe holds a Bachelor's degree in Advertising and Propaganda from Universidade do Vale do Paraíba and a Technical degree in Computer Science from Colégio Técnico Univap.