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Niki Roberton currently serves as SVP of Creative at RCA Records, a position held since September 2022. As the founder of IAMSOUND, a company established in January 2007, Niki has collaborated with a diverse array of clients, including major brands and artists such as Amazon Prime, Spotify, and The Weeknd. Niki's expertise extends to visual management, representing notable creative directors and contributing to live stage and set design for prominent musicians like Olivia Rodrigo and Madonna. Niki has also provided consulting services for Riot Games and A24, focusing on music marketing strategies and promotional efforts for A24's record label. Additionally, Niki gained experience as a video director at Partizan from 2005 to 2007.