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Shah Alum is a seasoned digital marketing professional with extensive experience in e-commerce and digital strategies. Currently serving as Vice President at J.P. Morgan since July 2016, Shah oversees digital initiatives and leads eCRM efforts for the EMEA region. Prior roles include consultancy at emocial digital and e-marketing consultancy at Wildfire HQ Marketing, focusing on B2B digital marketing. Shah also held managerial positions at Naked Communications Europe and Intela, where significant campaign management and email marketing revenue targets were achieved. Additional experience includes digital project management at eBay Enterprise and client service at Emailvision, supporting multiple high-profile accounts. Shah holds a BSc in Information Systems with Business Management from the University of Westminster.