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Juliana Ketzer is an experienced Data Analytics Manager currently at Grupo RBS since August 2022, overseeing a multidisciplinary team and promoting their skill development. Previously, at Pmweb from November 2021 to August 2022, Juliana served as a Data Analytics Product Owner, leading strategic planning and delivering data-driven insights. Prior roles include Consumer Insights Specialist at Pmweb, Digital Analytics Coordinator at +A Educação, and various positions focused on digital marketing data analysis across organizations such as Warren Brasil and ArcelorMittal Brasil. Juliana holds a Bachelor's degree in Administration, Business, and Marketing from Unisinos and has pursued education in Visual Communication and Design at UniRitter.