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Diane Horak is a highly experienced marketing professional with a career spanning over 25 years, currently serving as a Senior Marketing Consultant at RBC Wealth Management since 2011. In this role, Diane develops and implements strategic marketing initiatives to enhance brand equity and support corporate priorities through a collaborative approach. Previously, Diane held positions as a Marketing Consultant at RBC Wealth Management and as a Marketing and Public Relations Consultant at Horak & Co., where expertise in B2B marketing, brand awareness, and lead generation was established. Diane's extensive background includes dynamic marketing leadership roles at companies such as Comm-Works and GTE Internetworking, where significant projects included brand refresh initiatives and the launch of high-impact marketing programs. Diane holds a Bachelor of Individualized Studies with concentrations in Economics, Marketing Communications, and Political Science from Georgetown University and the University of Minnesota.