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Shakti K. is an experienced professional in the fields of omni-sales excellence and analytics, with a strong focus on AI and machine learning. Currently engaged with Reckitt since March 2024, Shakti's previous roles include developing retail media optimization products at Choreograph and building omnichannel analytics capabilities at Tiger Analytics for a leading confectionery company. Shakti has expertise in various ad tech platforms, including Amazon Ads and Walmart Connect, and has contributed to significant projects in product management and analytics across several industries, including retail and finance. Shakti co-founded an e-commerce brand and has held multiple roles in product marketing at Larsen & Toubro. Educational qualifications include an MBA in Marketing and Finance from the Indian School of Business and a B.Tech in Electrical Engineering from Veermata Jijabai Technological Institute.