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Jason Carter is a seasoned professional in the digital marketing and transformation sectors, currently serving as Global Transformation Director at Reckitt since February 2021 and as the Founder of cartRadvisory since July 2020. With a strong background in performance marketing, Carter held the position of Managing Director, EMEA at Reprise Digital from July 2017 to July 2020, and before that, served as Chief Digital Officer, EMEA at IPG Mediabrands from May 2015 to December 2017. Jason Carter's early career includes roles as CEO of MAP G14 & International, and Managing Partner at Universal McCann, alongside experience as a Digital Strategist at Zenithoptimedia. Carter’s foundational career began at ITV and Zenith, and Jason holds a Bachelor's degree in economics from the University of West London.