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Alice Samele Acquaviva is an experienced marketing professional currently serving as the Global Director of Content Demand Strategy and Activation at Reckitt since January 2023. Prior to this role, Alice held the position of Global Marketing Director at Scholl from June 2021 to January 2023, and has an extensive background at Reckitt, where Alice progressed through various roles including Global Brand Marketing Director, Global Marketing Manager, and Senior Brand Manager for Nurofen UK and Finish. Earlier experience includes work at Nestlé Purina Pet Care, TBWA, Attila&Co, and FoxP2. Alice holds a Master's degree in Marketing/Marketing Management from Università Commerciale 'Luigi Bocconi', a Post Graduate degree in Marketing from the University of Cape Town, and a Bachelor's degree in International Economics and Management from the same university. Additionally, Alice possesses an International Baccalaureate Diploma from ASM.