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Joni Parenti has held various Creative Director roles since 2015, beginning at Forever Studios. Prior to this, they held a Creative Director role at HEILBrice from 2004 to 2015, where they were responsible for the creative vision and team leadership for a diverse set of clients and industries. Joni also held positions as Associate Creative Director and Senior Art Director at HEILBrice. From 1998 to 2004, they were Senior Art Director at The Larson Group, and from 1995 to 1998, they were Art Director at Barton + Komai. In 2022, they will begin a Creative Director role at Raw Sugar Living.

Joni Parenti attended California State University, Fullerton from 1986 to 1990, where they earned a Bachelor of Fine Arts (B.F.A.) in Illustration.