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Sasha Zaidi is an experienced marketing professional currently serving as the Deputy Marketing Director at Ravi Urban Development Authority since August 2023. Prior experience includes roles at Hashoo Group from January 2017 to October 2022 as Assistant Marketing Director and Marketing Manager, as well as Director of Brand Marketing at JANNAH HOTEL & RESORTS GROUP from January 2014 to November 2016, where responsibilities included managing creative communications and digital strategies. Earlier career milestones include serving as Regional Marketing Communications Manager at Beaconhouse Group from May 2009 to August 2013, overseeing concept development for TV commercials and managing client presentations. Sasha Zaidi holds a Master's in Mass Communication, specializing in Broadcast Journalism, from the University of the Punjab, and a Bachelor's in Journalism from Kinnaird College for Women, Lahore.