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George McDonald is an experienced marketing professional currently serving as the Brand and Channels Manager at Ravensdown since September 2023. In addition, George has been an Athlete Marketing Consultant at Ligament since June 2021. Previously, George held the position of Brand Manager at Dairyworks, where key accomplishments included leading the rebranding of Rolling Meadow, New Zealand's largest cheese brand, and implementing social media strategies that significantly increased follower engagement. George's career also includes roles as a Relationship Associate at ANZ and various positions at Fonterra, including Technology Scout and Technical Assistant in Corporate Affairs and Co-operative Affairs. George holds a Bachelor of Commerce degree in Economics and Marketing from the University of Canterbury, completed between 2013 and 2015.