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Jacob Fransson has a diverse background in e-commerce, product marketing, and communication, currently serving as the head of e-commerce at Ravema AB since November 2021. Prior experience includes roles in communication at LSR, an internship at Brid Agency, and involvement in innovation and communication at Herenco. Jacob also worked in transport and as a driver for Region Jönköpings län, and was a retail assistant at Team Sportia AB. Educational qualifications include a Master's degree in Sustainable Communication and a degree in Media and Communication Studies from Jönköping University, complemented by a high school diploma focusing on social sciences and sports from John Bauergymnasiet.