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Aurélien Charaux is an accomplished marketing professional specializing in audience acquisition and relationship marketing, currently serving as Head of Audience at RATP Smart Systems since January 2022. In this role, Aurélien leads marketing, communication, and performance initiatives for Bonjour RATP and Mappy, managing a team of five. Prior to this, Aurélien held various positions at Mappy from 2008 to 2022, focusing on web and mobile acquisition strategies, budget management, and leading teams in both acquisition and relational marketing. With earlier experience at Utel and K-Mobile, Aurélien has developed a strong background in mobile marketing and project management, showcasing expertise in executing effective digital campaigns and enhancing audience engagement.