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Nidhi is a public relations associate with experience in digital advertising, policy, and criminology, and a passion for digital communications and policy. Prior to joining Rational 360, Nidhi was a client services associate at DSPolitical, working to elect democratic and progressive candidates across the ballot for the 2022 midterm elections by helping to launch various programmatic and digital ad campaigns.

Originally from Hyderabad India, Nidhi grew up in various countries across Europe, and received her undergraduate degree from Northeastern University, and her master’s degree in Justice, Law, and Criminology with a focus on public policy from American University. While at American, Nidhi concentrated on gender and race-based hate crimes across the United States and the subsequent policy implications of these crimes.