The Marketing team at Rather Outdoors is responsible for promoting and preserving the legacy of the company’s iconic angling brands. They craft compelling brand stories, manage social media and paid media campaigns, create engaging visual merchandising, and ensure consistent and authentic brand messaging across all platforms. The team’s goal is to connect with the larger fishing community and foster a sense of culture and family, ensuring that these legendary brands are passed on to future generations stronger than ever.
Adam Johnston
Media Manager
Darin Cannon
Sr. Director Of Digital Strate...
Harry Charrington
Brand Manager
Jenn Weyer
Ecommerce Content Administrato...
Joakim Eschricht
European Media Coordinator
John Byrd III
Lew’s Associate Brand Manager
KC Walker
Visual Merchandising Manager
Matthew Dupuie
Paid Media Manager
Sam James
Brand Manager
Tom Brewbaker
Director Of Brand Marketing