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Mariluz Barriga Cardete currently serves as the Chief Marketing Officer at Rastreator, a position held since October 2014, overseeing all marketing initiatives. Previously, Mariluz was the Media Marketing Manager, responsible for managing both offline and online marketing media. Prior experience includes a role as Digital Marketing Manager at Mindshare Spain, focusing on business results and direct response accounts, as well as a Planner at Invention, where comprehensive digital campaign management was emphasized. Earlier in the career, Mariluz worked as an Account Manager at T2O Media, developing and executing online marketing plans, and as an intern, updating data and preparing client reports. Mariluz holds a Master's in Web Analytics and Multidevice Marketing from OBS Business School and a Bachelor's degree in Advertising and Public Relations from Universidad Complutense de Madrid.