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Alba Ruiz is an accomplished Social Media Manager at Rastreator since March 2017, where key responsibilities include designing and executing social media strategies, defining objectives and KPIs, enhancing brand positioning, managing social media profiles, and overseeing budget control. Prior to this role, Alba held positions in marketing at Telepizza, CASER, Tuzonaes.com, and Cadena COPE, where experience ranged from brand development and campaign management to content creation and public relations. An educational background includes a Master's in Online Marketing and E-Commerce from EAE Business School and various specialized certifications in social media and marketing management, complemented by ongoing studies in Art History at the UNED.