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Jana Bertram is the Head of Strategy & Team Lead at RARI Foundation, focusing on developing decentralized Web3 infrastructure for NFT use cases since May 2023. Previously, Jana served as a Freelance Brand Marketer at WeTransfer in early 2023 and worked as an Account Director at Johannes Leonardo from March 2021 to June 2022, where responsibilities included repositioning Instagram and executing brand campaigns. Jana's experience includes roles such as Brand Marketing Lead Consultant at Klarna, Global Account Director at BBDO New York for Visa, and similar positions at Anomaly for Budweiser and Publicis for Heineken, showcasing a strong background in brand strategy and integrated campaign development. Education includes a Master's in Brand Management and Communication from Istituto Europeo di Design and a Master's in International Business from the Prague University of Economics and Business.