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In September 2019, Selena Gomez launched her new beauty company RARE BEAUTY exclusively at Sephora. It was important to Selena to launch a company with meaning behind it. She says ā€œbeing rare is about being comfortable with yourself. Iā€™ve stopped trying to be perfect. I just want to be me. I think RARE BEAUTY can be more than a beauty brand, I want us all to stop comparing ourselves to each other and just start embracing our own uniqueness. You are not defined by a photo, a like or comment. RARE BEAUTY isnā€™t about how other people see you. Itā€™s about how you see yourself.ā€

Selena Marie Gomez is an American singer, actress, and producer. Born and raised in Texas, Gomez began her career by appearing on the children's television series Barney & Friends. In her teens, she rose to prominence for her role as Alex Russo in the Emmy Awardā€“winning Disney Channel television series Wizards of Waverly Place.