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Lori Erlich has a diverse and extensive work experience in the marketing and beauty industry. Lori is currently the VP of Marketing at Rare Beauty Brands, where they oversee marketing, communications, and creative for their portfolio of brands. Prior to this, they worked as a Brand Director at Procter & Gamble and as the Head of Consumer Engagement Marketing at First Aid Beauty, where they managed various marketing initiatives and teams. Before that, they held positions at L'Oréal, Luxury Brand Partners, Oribe Hair Care, Questex, The Nielsen Company, Meredith Corporation, and PEOPLE Magazine, gaining valuable experience in content creation, editing, and brand management.

Lori Erlich obtained a bachelor's degree in Magazine Journalism with a minor in Psychology from Northwestern University, which they attended from 2000 to 2004. Lori then pursued further education by enrolling in Harvard Business School Online, specializing in Disruptive Strategy. Although the start year is not specified, their time at Harvard Business School Online came to an end in 2021.