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Tamar Pikado-Cohen has extensive experience in marketing and sales, currently serving in a dual role at Rapid Medical and Hewlett Packard Enterprise since December 2012. At Hewlett Packard Enterprise, Tamar focuses on building Joint Marketing Plans with strategic partners and managing Marketing Development Funds to drive incremental business. Previous roles include Technology Services Marketing Manager at HP, leading marketing efforts for the Israel Enterprise group, and Account Executive at Gitam BBDO, along with an internship as an Assistant Media Planner at Kenneth Cole Productions. Tamar began a distinguished career as an Officer-Captain in the Israel Defense Forces from 2001 to 2005 and holds a Bachelor's degree in Communication and Media Studies from The Interdisciplinary Center, completed in 2009.