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Ralf van Gellekom is an experienced professional in data and AI advisory, currently serving as the Data & AI Advisory Lead at Rapid Circle since March 2024. Prior to this role, Ralf was a Digital Advisor at Macaw from May 2022 to March 2024 and held the position of Technology Strategist for Manufacturing at Microsoft between January 2019 and May 2022. Ralf's extensive background includes several key roles at Macaw and Microsoft Nederland, where responsibilities included advising enterprise customers on technology strategies, implementing Dynamics CRM solutions, and optimizing SQL Server investments. Ralf began their career as a Professional Services Manager at Interactive Software Systems Incorporated and has a degree in Commercial Technical Engineering from Fontys University of Applied Sciences.