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Rapala VMC Corp

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Rapala VMC Corp is a Finland-based company engaged in the manufacture and distribution of fishing tackle products. The Company's activities are divided into three business segments: Group Fishing Products, providing fishing tackle products, such as Lures and Baits, Fishing Hooks, Fishing Lines and F... Read more

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Lars Ollberg
President & CEO

Lars Ollberg

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Cyrille Viellard
EVP & President of VMC Pêche
Jan-Elof Cavander
Chief Financial Officer
Stanislas De Castelnau
EVP & Head of Operations
Jean-Philippe Nicolle
EVP & Head of European Distribution
Enrico Ravenni
EVP & Head of Distribution in APAC countries & Global Rods
Arto Nygren
EVP, Lure Manufacturing
David Neill
EVP, Product Development & Innovation