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Dina Nikandrou is a seasoned professional in digital analytics and data analysis, currently serving as the Digital Analytics Manager at The Rank Group plc since September 2020. With a strong background in enhancing user experience through analytics, Dina has led initiatives in integrating web analytics tools and collaborating with cross-functional teams. Previously, as a Senior Marketing Intel Analyst, responsibilities included building insightful dashboards and providing actionable recommendations to improve campaign performance. Experience also includes roles as a Data Analyst at Baresquare, a Forecasting Analyst at SSE plc, and an Economist at Jacobs, with expertise in data modeling, forecasting, and socio-economic project analysis. Educational credentials include a Master’s degree in Environmental Economics and Environmental Management from the University of York and a Bachelor's degree in Economics from the University of Macedonia.