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The Sales and Marketing team at Ralson India Limited is responsible for promoting and selling the company's extensive line of cycle and automotive tyres across diverse markets. This involves developing and executing marketing strategies, managing relationships with an extensive dealer network, and expanding the company's market presence both domestically and internationally. Additionally, they oversee brand partnerships, such as the collaboration with Sunrisers Hyderabad, and work towards bolstering Ralson's brand image and market share. The team also plays a pivotal role in the company's new ventures and expansion plans, including the launch of truck and bus radial tyres.