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The son of an Army veteran, Beecher has repeatedly proven himself as a leader who can build a successful business by engaging niche audiences. His addition to RallyPoint’s advisory board will dramatically expand the team’s performance advertising knowledge. A graduate of Dartmouth College and Harvard Business School, Beecher previously served as both CEO and CFO of Imagitas, a national organization that helps brands communicate with movers, and helped engineer a turnaround for Imagitas, resulting in a $230 million acquisition of the company by Pitney Bowes in 2005.