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Tyeisha McDade

President, Black Employee Alliance, Employee Resource Group at Rakuten

Tyeisha McDade, MBA, is an accomplished professional with extensive experience in digital marketing and client services. Currently serving as Senior Manager, Client Services at Rakuten Advertising since October 2010, Tyeisha has successfully devised marketing strategies for Fortune 500 companies, managed and mentored junior team members, and significantly increased company revenue through innovative account management. With a proven track record in developing international affiliate programs and forging strategic partnerships, Tyeisha's prior roles include Digital Marketing Manager at AffinityX and various positions in marketing and finance internships. Tyeisha holds an MBA from Duke University’s Fuqua School of Business and multiple degrees in Accounting, further enhancing expertise in financial planning and analysis. Additionally, Tyeisha holds leadership positions in the Black Employee Alliance at Rakuten, demonstrating a commitment to diversity and inclusion within the workplace.

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