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Micaela Soares is an experienced content and social media analyst currently working at Raiz Educação since June 2023, focusing on content for the ProRaiz Sistema de Ensino. Previous roles include Social Media Pleno at Raiz Educação, providing content creation, briefings, and social media management for two brands, and freelance writer at Agência Fiuza, where Micaela managed retail accounts. Other significant positions involved communication trainee at TV Rio Sul – Afiliada Globo, coordinator of client services and social media at Life Digital Boutique, social media analyst at AM4, and consultant for communication and marketing at Grupo Toniato. The career began as a communications intern at Companhia Siderúrgica Nacional and Unipop – Universidade Popular de Volta Redonda. Micaela holds a Bachelor's degree in Journalism from Centro Universitário de Barra Mansa, completed in February 2020.