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Katharina Hohmann has extensive experience in digital communication and organizational strategy, currently serving as the Head of Digital Channels at Raiffeisen Switzerland since February 2015, where responsibilities also include roles as the Head of Web & Content and Head of Digital Platforms. Previous positions include Business Analyst and Product Owner for raiffeisen.ch & CMS. Academic contributions include a research role at USI Università della Svizzera italiana focused on communication in temporary teams and teaching in organizational communication and decision-making. Additional experience encompasses consulting roles at neulandherzer and Weiss & Schmidt, and participation in communication activities with the European Commission. Katharina Hohmann holds a Master's Degree in Media, Communication and Cultural Studies from the University of Kassel and a Bachelor's Degree in Media System Design from Darmstadt University of Applied Sciences.