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Brad Weiss-Holmes is an Executive Vice President at Radius, leading a team of researchers and strategists across various industries. Brad is also a Pure Green Franchise Partner at Pure Green, focused on promoting healthier communities through superfoods. With a background in research and consultancy, Brad has held leadership roles at Illumination Research and MarketVision Research. Prior to that, Brad worked at P&G and co-owned Subway franchises. Brad graduated from Miami University with a degree in Marketing and an Entrepreneurial Studies minor.