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Alok Gupta is a seasoned digital marketing professional currently serving as a Sr Marketing Specialist at BMO Radicle, where transformative brand narrative initiatives have been implemented through PPC, SEO, and copywriting. Alok effectively manages a significant Google Ads campaign, generating 1940 leads with an efficient cost per conversion. Previous roles include Digital Marketing Lead, where website traffic increased by 25%, and Digital Marketing Consultant for IMPACT Marketing International, Inc., securing over 150 qualified leads monthly. Other experience includes successful digital marketing strategies for organizations like Neurofocus Physiotherapy, Under The Roof Decorating, ERP College, and Southern Alberta Construction Services Inc., showcasing expertise in PPC, SEO, and lead generation. Alok holds an MBA in Marketing from the Institute for Technology and Management and a Bachelor’s degree in Civil Engineering from the National Institute of Technology, Tiruchirappalli.