Aastha Chaudhri is a seasoned professional in digital analytics and optimization, currently serving as the Digital Analytics and Optimisation Product Lead at RACV since September 2024. Prior experience includes the role of Senior CRO Specialist at Endeavour Group, where Aastha fostered a culture of experimentation and integrated customer data platforms. Aastha has held various analytical positions at Bupa, Australia Post, Telstra Digital, Sensis, and other companies, specializing in user experience optimization, data analysis, and digital performance insights. Aastha holds a Master of Computer Applications from IGNOU and a Bachelor's degree in Computer Science from Guru Gobind Singh Indraprastha University.