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Irfan Habib is an experienced Apps Marketing Expert at Raccoon Tech since May 2023, specializing in enhancing ROI and app store presence through data analysis and market research. Previous roles include Regional Coordinator at Pepsi - Shamim & Co. (Pvt) Limited, managing Marketing IT Infrastructure and supporting Pepsi-Co Software from January 2021 to April 2023, and Search Engine Optimization Specialist at Freelancer.com, where Irfan executed SEO strategies for clients from September 2022 to March 2023. Earlier experience includes serving as Marketing IT Infrastructure Officer at Coca-Cola CCI from January 2019 to January 2020. Irfan holds an MPhil in Computer Science from the Institute of Southern Punjab Multan and a Bachelor of Science in Information Technology from the University of Education, Lahore.