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Genís Roca serves as the President of Fundació puntCAT since January 2021 and holds multiple leadership roles including Vicepresident of Barcelona Music Lab and Museu Picasso de Barcelona. In addition, Genís Roca is Vicepresident at Escola Superior de Disseny ESDi and has been appointed Cònsol de Mar and a member of the Consell de Vint at Consolat de Mar. Genís Roca contributes to RACC as a member of the Board of Directors and to the Generalitat de Catalunya as a member of the Economic Policy Advisory Council. Furthermore, Genís Roca is the Director of the Postgraduate Program in Digital Transformation of Organizations at UPF Barcelona School of Management and serves on the Advisory Council for Digital Transformation and Innovation at Asepeyo. Recent involvement includes a consultancy role at Cambra de Barcelona beginning in April 2024. Genís Roca holds a Licenciatura in History (Archaeology) from Universitat Autònoma de Barcelona and an MBA from Esade.