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Georgina Cooper has over 15 years of experience in brand, marketing communications, and public relations, currently serving as the Director of Brand, Marketing Communications & PR at RAC since July 2008. In this role, Georgina leads a team responsible for executing multi-million pound consumer marketing campaigns across various media channels and acts as a communications strategist for both B2C and B2B environments. Previous positions include Senior Brand & Communications Manager at RAC, where Georgina achieved significant revenue growth while managing costs, and Senior Marketing Manager, overseeing the Partner Marketing channel. Earlier experience includes a role as Sales & Marketing Manager at Homeserve and as a Recruitment Consultant at Computer People. Georgina holds a BA in English Literature from the University of Birmingham.