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Charani Fernando is an experienced sales and business development professional currently serving as Sales Director at r-pac International since October 2021. Previously, Charani held several roles at Avery Dennison from December 2011 to September 2021, including Account Manager and Customer Product Development Specialist for Marks & Spencer, and played a crucial role as the Key Account Manager for Brandix Group and MAS Holdings. Charani has also contributed to regional business process improvements in South Asia, particularly in the implementation of Oracle ERP systems and the transition of operations at Avery Dennison Pakistan. Earlier experience includes positions at Paxar Lanka in customer service, supported by a strong educational background with an MBA in International Business from Cardiff Metropolitan University and a Postgraduate Diploma in Marketing from CIM.